CIS Presents – The Financial Aid Podcast

With the internet evolving every single day, the Podcast has found itself becoming a very easy way to get yourself and your message out onto the internet. Chris Penn, the creator of the financial aid podcast visited Bentley College to talk to us about podcasting. Chris focused on new media and how each piece of media now has a specific function and process. With old media, people sat in front of analog devices and watched media passively. With new media, people can create digital works and distribute them to millions of people very easily. There is also a new aspect of participation that gives people the ability to influence the media that is presented to you. When you create a podcast, you have the ability to compete with huge record companies and news figures because all podcasts are broadcasted evenly. One of Chris’s last pieces of advice was creating your own brand. Everyone is the best at something, and once you figure that out you can create a brand about YOU, and distribute your message all over the internet.